【摘要】 市场营销是现代企业经营与管理活动的重要组成部分,市场营销人才是企业发展壮大的重要基石。目前,市场营销专业传统人才培养模式存在高校对学生的培养针对性差,实践教学流于形式化,学生创新精神和创新意识培养缺乏等问题。而当今社会要求市场营销专业创新型人才具备社会性、差异性、实践性、预测性、创造性、挑战性等特征,高校应适应时代的发展要求,强化实践教学环节,扩大学生的实践技能训练,通过团队项目式训练等模式,突出市场营销专业人才创新能力的培养,实现市场营销专业的人才培养目标。更多还原

【Abstract】 Marketing is an important part of business and management activities, marketing professionals is an important cornerstone for business development. Currently, problems for the traditional training mode of marketing professional include poor targeting, formalized practice teaching, and insufficient culture of innovative spirit. However, today’s requirements for professional marketing personnel are social ability diversity, practicality, predictability, creativity, challenge capacity and other characteristics. Universities should meet the development requirements of the time, strengthen practice teaching, and intensify training of students’ practical skills through project- based team training mode for achieving the training objectives of the marketing professional.更多还原