【摘要】 论文以实地调查资料为主,借鉴移民及海外华人研究中的移民网络和本土化理论视角,分析阐述了俄罗斯华商新移民的形成与概况、华商移民网络及其特征和作用,以及华商的本土化调适与融入。认为华商移民群体不断扩大与发展,首先依靠的是移民网络。这种移民网络不仅构成了一种迁移链,同时也是华商淘金重要的社会资本。俄罗斯华商为适应当地的经营环境,在经营模式、经营策略和本土商业销售网络构建三方面采取相应的本土化适应方式。这些本土化适应方式有利于华商在经济层面的融入,但在社会和文化方面则仍然面临着融入的困境。更多还原

【Abstract】 Based on a field research in Moscow, this paper explores migration characteristics and survival strategies of new Chinese merchant migrants. This research suggests that new Chinese merchant migrants in Russia are significantly "transnational", who are a new type of transnational Chinese group. Migrants network rooted in local relationships plays a vital role in the process of their entering Russia market, acts as social capitals in their dash for gold in Russia. For the sake of business environment in Russia, Chinese merchant immigrants have adopted localized adaption strategies in many aspects such as management places, management models and management ideas.更多还原