【摘要】 采用深度访谈法,提炼出22个影响高校研究生使用MOOC意愿的因素;在此基础上,通过问卷调查、探索性因子分析和验证性因子分析,将22个因素归纳为5类:易用性、声望、互动性、可靠性和关怀性;通过多元回归分析发现,5类因素对高校研究生使用MOOC意愿影响程度从高到低依次是关怀性、声望、易用性和可靠性;通过独立样本T检验发现,研究生性别、年龄和类别对于MOOC使用意愿没有影响。更多还原

【Abstract】 Universities regard the MOOCs as a breakthrough for the development of postgraduate education reform,and MOOCs have become a part of postgraduate students’ living and learning. Based on this background,this research explores the factors which have significant influence on MOOC users’ continued use intention. Research samples are postgraduates and doctors. By literature,depth interviews and questionnaires,we have extracted 22 beliefs imposing influences on MOOC users’ intention. Exploratory Factor Analysis has classified the 22 beliefs into5 categories. Results from regression analysis show that perceived ease of use,reputation,caring and trust have remarkable influence on MOOC users’ intention. According to this literature,users’ beliefs about interaction in MOOC are not significant to users’ intention.更多还原