【摘要】 河北是文化资源大省,但不是文化强省。在建设文化强省的过程中,品牌建设尤为重要。要想做大做强做优文化产业,必须以文化品牌建设为突破口和切入点,坚持走品牌发展之路,将文化品牌的培育、拓展、保护、开发和营销,融入到广大文化企业的发展之中。目前,河北省在打造文化产业品牌方面还存在诸多不足之处,需要从提高品牌意识、立足省情保护、开发文化品牌和探索文化品牌营销等方面制定出相关策略。更多还原

【Abstract】 Hebei is rich in cultural resources.In the process of building a cultural strength province,Hebei needs to set up brand construction mechanisms,integrate the cultivation,expansion,protection,development and marketing of cultural brands of cultural enterprises.At present,Hebei province still has setbacks in the construction of cultural industrial brand,but strategies can be made,based on improving brand awareness,cultural brand development and exploring marketing.更多还原