【摘要】 旅游近年来持续升温,旅游服务质量也成为热门研究领域。本文基于民族地区的数据,通过实证研究的方法,建立民族旅游服务质量评价指标模型;使用IPA方法对各维度进行分析,探索服务质量在不同维度下的满意度与重要性差异,提出相应的服务质量提升策略,为民族旅游地区的服务质量提升提供了理论支撑和实践指导。更多还原

【Abstract】 Travelling is prosperous these years accompanied with more researches on the service quality of travelling.Based on the data from ethnic sites,this article established the evaluation model of tourism service quality via empirical research approach,analyzed the dimensions of service quality via IPA method,explored the differences of satisfaction and importance among dimensions, and proposed the corresponding strategies of enhancing tourism service quality. Also this article shows theoretical support and practical guidance for the improvement of tourism service quality.更多还原