【摘要】 品牌化建设是高等学校非学历教育的有效做法和成功经验,品牌化建设就是将继续教育系统化,形成具有影响力的品牌项目,以品牌优势促进继续教育的可持续发展。从广西民族大学继续教育转型和发展的案例出发,探讨其取得成功的经验,研究高校继续教育的发展策略和品牌化构建。更多还原

【Abstract】 As an effective conduct and successful experience of non-diploma education in colleges and universities,brand construction means to systematize continuing education,set up influential brand projects and promote the sustainable development of continuing education through brand advantage.Based on cases of the transformation and development of continuing education in Guangxi University for Nationalities,this paper analyzes the experience of success and studies the development strategy and brand construction of continuing education in colleges and universities.更多还原