【摘要】 目的了解和分析新媒体在埃博拉出血热健康传播中的使用情况。方法通过门户网站、新浪微博/腾讯微博、搜狗微信平台检索,分析埃博拉出血热宣传海报、宣传视频及宣传漫画在3种新媒体中的转载使用、阅读量等情况。结果漫画书被3种新媒体工具转载使用的数量最多,为225个;其次是宣传视频,为89个;宣传海报相对较低,为67个。埃博拉出血热宣传海报门户网站转载使用在3种新媒体工具中比例最高,为41.79%;埃博拉出血热视频微博转载量最多,为51.69%,但门户网站观看视频量最多。漫画书在微信公众号中转载量最多,为68.89%。结论应急健康传播中应重视新媒体的运用;不同类型传播材料应侧重使用不同的新媒体工具;在应急健康传播中手机微信在信息扑捉敏感性以及传播持续时间上均有先天优势。更多还原

【Abstract】 Objectives To explore the use of the new media in emergency health communication of Ebola hemorrhagic fever(EHF).Methods By search for Internet page,Sina/Tencent microblog and Sogou wechat public platform to analyze the data of the use,reprint and reading of Ebola communication health materials.Results The EHF comic book,the EHF health videos and EHF posters were reprinted 225,89 and 67times,respectively.The reprinted percentages of the EHF posters,videos and comics were the most respectively in Internet page(41.79%),microblog(51.69%)and wechat(68.89%).Conclusions New media must be attached great importance in emergency health communication,and different new media should be applied to different communication materials.The mobile wechat has inherent advantages in sensitive of information capture and duration of transmission.更多还原