【摘要】 本文以郑州地区纺织服装行业的发展为研究对象,总结在移动互联网时代下,利用媒体互动、整合营销、线上线下联动营销和定制营销等4种自媒体营销策略推动郑州纺织服装行业快速发展,以期为未来我国中部地区纺织服装行业的建设和发展提供参考。更多还原

【Abstract】 The paper is mainly based on the development of textile and clothing industry of Zhengzhou. It summarizes 4 types of we-media-based marketing and promotion strategy including media interactions, integrated marketing, online-offline interactive marketing and customized marketing, which in the era of mobile Internet are promoting the rapid development of textile and garment industry of Zhengzhou. It aims at offering reference to future construction and development of textile and clothing industry in central China.更多还原