【摘要】 通过构建分析MOOC学习行为的UTAUT模型,发现绩效期望、努力期望、周围影响和促成因素是影响学生MOOC学习行为的4个核心因素。据此UTAUT模型提出相关研究假设,并设计和发放调查问卷以采集数据。本文对1126份有效样本数据的特征进行了描述,并分析了量表的信度和效度。通过回归分析,得出影响学生MOOC学习行为的核心因素对学生的MOOC学习意愿和学习行为具有正向影响的结论。更多还原

【Abstract】 By constructing the UTAUT model for the analysis of MOOC learning behavior, we identified four core factors that influence students’ MOOC learning behavior: performance expectation,effort expectation, influential surroundings, and enabling factors. On the basis of this model, we proposed our research hypotheses and designed survey questionnaire to collect data. A total of 1126 effective surveys were returned. In this paper, we first describe the features of the data set. Then, we analyze the reliability and validity of the survey instrument. The result of regression analysis shows that the four key factors that affect MOOC learning behavior have positive effects on students’ learning willingness and learning behavior in MOOCs.更多还原