【摘要】 产品生态创新是改良某种旧产品或创造某种新产品,通过增加产品的生态属性,使其在整个生命周期中更符合可持续性的要求,在为企业和客户创造新价值的同时减少环境负面效果。本文首先通过问卷调查从整体上描述重庆制造业开展产品生态创新的现状,然后以长安汽车股份有限公司为个案,深入剖析市场导向、内外协同、企业文化及竞争环境对制造业开展产品生态创新的影响,最后提出政策应作用于这四个影响因素,弥补外部压力、创新能力及创新收益的不足,推动企业开展产品生态创新。更多还原

【Abstract】 Product eco-innovation is a process to improve the ecological attribute and sustainability of products throughout their life cycles, which creating new value for both enterprises and customers, and reducing the negative ecological influence at the same time. In this paper, the general status of product eco-innovation in Chongqing manufacturing industry was described after a questionnaire survey. Taking Changan Automobile Co., Ltd as a case,the influences of marketing, collaboration, culture, and competition to product eco-innovation were analyzed. The suggestion of this study was that in order to promote the product econ-innovation of manufacturing industry, the policy should mainly work on the four factors to make up the shortfalls on innovation pressure, innovation capability and innovation benefit.更多还原