【摘要】 个体创新和技术焦虑是影响消费者接受行为的前因变量,且技术焦虑是一个动态影响因素。通过检验个体创新和技术焦虑在接受关系中发挥的作用,以及技术焦虑的动态影响效果,本文发现个体创新与感知有用性、感知易用性显著正相关,技术焦虑与感知有用性、感知易用性显著负相关;个体创新和技术焦虑可通过影响感知有用性、感知易用性而对行为意向产生影响,且技术焦虑的影响效果是变化的;个体创新对感知有用性、感知易用性的正向影响作用大于技术焦虑对其的负向影响作用,感知有用性、感知易用性对行为意向依然显著正相关。更多还原

【Abstract】 Individual innovation and technical anxiety are two dependent variables affecting consumers’ behavior of acceptance. In addition to,technical anxiety is a dynamic influence factor. By examining the role of individual innovation and technical playing in accepting relations,as well as the dynamic impact effect of technology anxiety,the paper finds that individual innovation has positive correlation with perceived usefulness and perceived ease of use,and technical anxiety has negative correlation with perceived usefulness and perceived ease of use; the individual innovation and technical anxiety influence behavior intention by influencing perceived usefulness and perceived ease of use,and effect of technical anxiety is changing; the positive usefulness between the individual innovation with perceived usefulness and perceived ease of use is greater than the negative effects between technical anxiety with them,and the comprehensive effects of perceived usefulness and perceived ease of use of behavioral intention is still positively correlated.更多还原