【摘要】 网络书店图书文案是当今图书宣传的基本手段,文案写作是编辑的重要工作。文章首先指出"心动"是好文案的特点,并针对这一特点提出"场景思维"的文案写作策略,随后运用案例分析的方法论证了"场景"在不同图书宣传中的应用。最后总结了场景思维写作操作流程,并讨论了该策略的局限。更多还原

【Abstract】 Nowadays, the book copywriting of online bookstores is the basic method of book publicity. Writing a good copywriting is an important work to an editor. In this paper, a book copywriting strategy was put forward, and "touch" is the characteristic of it. On this basis, this paper points out a book copywriting strategy of scenario thinking and analyzes several examples. At last, the paper summarizes the copywriting process, and discusses its shortcomings.更多还原