【摘要】 以湖北省当阳市为案例,基于文化旅游资源评价和发展阶段评估,深入分析文化旅游业发展模式的选择,归纳提出了文化旅游业发展的系统整合模式,即对文化旅游资源从空间、品牌、产品、产业、投资、营销、管理等方面进行系统整合,全方位聚集主题、资源、企业、资本、市场、政策等要素,集中构建大型文化旅游综合体,使之融为一个有机整体,实现文化旅游业的可持续发展。在这一理论框架中,空间是发展载体,品牌、产品、产业是整合对象,投资、营销、管理是实施保障,全方位聚集是发展策略。更多还原

【Abstract】 Taking Dangyang of Hubei Province as a case,this paper evaluated the cultural values and developing stages of cultural tourism,and analyzed the development model of cultural tourism in Dangyang. As a result,the systematic integration model of cultural tourism was summarized,in which a large- scale cultural tourism complex was aggregated by themes,resources,enterprises,capital,market and policies though integration of space,brand,product,industry,investment,marketing and management. In this theoretical framework: 1Geographical space was an important carrier of cultural tourism development. 2The brand,product and industry were the contents of cultural tourism. 3The investment,marketing and management were the factors to promote cultural tourism. 4 The systematic integration was an effective strategy of cultural tourism. The large- scale cultural tourist complex in a specific geographical space was aggregated by the theme,resources,enterprises,capital,market and policies in order to strengthen the core competitiveness of cultural tourism.更多还原