【摘要】 不断增长的网络虚拟财产让与需求与网络服务协议中广泛存在的禁止让与特约之间,存在着尖锐的矛盾。网络虚拟财产在本质上是一系列合同权利义务的集合,因此应根据合同权利让与规则对此类禁止让与特约进行规制。从公平保护权利人利益的角度出发,只有当禁止让与特约具备合理性、合法性和实效性要件时,才能对合同双方当事人产生法律效力。同时,为了维护交易的基本安全和秩序,禁止让与特约不能对抗善意的网络虚拟财产受让人,判断受让人主观状态的关键,在于禁止让与特约是否具有足够的公示性。更多还原

【Abstract】 In modern marketing environment,the transfer of virtual property has become more common.But in the service terms of ISPs,the transfer of virtual property is always prohibited.Virtual property is a bundle of contract rights essentially,so the validity of antiassignment clauses should refer to the contract law and consumer protection law.In some cases,anti-assignment clauses have the commercial,lawful and reasonable basis,so that the clauses have not fully violated the law.To protect the property owners’ rights of disposing,the law should set three requirements of the validity for the anti-assignment clauses:legality,commercial reasonable basis,and actual effect standards.The legal effect of anti-assignment clauses can only take effect in the contract parties and malicious assignee.更多还原