【摘要】 大学生是服装消费中一个具有较大潜力的消费群体,而衬衫是男女大学生服装消费的重要单品。本研究采用深度访谈和问卷调研的方式,从经验描述、衬衫属性、细节部位、面料功能四个维度研究,分析大学生的衬衫消费偏好,得到的相应结论有利于更好地了解当今社会的大学生,并为企业开发针对性的衬衫产品提供一定的依据。更多还原

【Abstract】 College students are very potential groups of garment consumption,while the shirt is an important clothing item for both male and female students.In this study,we use depth interview and questionnaire survey to analyze university students’shirt consumption preference from the four dimensions including experience description,shirt attributes,detailed parts and fabric features.The corresponding conclusions can help us better understand today’s university students,and also provide evidence for enterprises to develop specific shirt products.更多还原