Objective To analyze the health literacy and its influencing factors among rural residents and to provide evidences for making specific intervention strategy. Methods By using multistage stratified cluster random sampling,1 096 rural residents aged 16- 85 years w ere selected from 72 villages in 6 administrative regions of Shandong province and surveyed w ith a self-designed questionnaire. Results The average comprehensive health literacy score w as 9. 74 ± 2. 54 for the residents and the scores for know le...