【摘要】 在参考相关文献和研究成果的基础上,结合浙江老字号餐饮的经营现状,以顾客感知为前提,设计出影响"杭帮菜"非物质文化遗产体验质量评价的30个具体指标。借助因子分析的方法提炼出影响消费者体验质量的4大关键因素。采用重要性—绩效分析方法,列出目前"杭帮菜"餐饮老字号企业优势区域、改善区域、低度优先区域和供应过度区域,为餐饮业体验研究提供新的思路和方法。更多还原

【Abstract】 Based on related literature and research findings and considering the present managing situations of catering businesses of old name,the article designs,with the prerequisite of consumer perception,30 indexes which affect the evaluation of experience quality of Hangbang cuisine——an intangible cultural heritage. Four key factors are distilled by factor analysis which influence experience quality of consumers’. By IPA,the article also makes a list of areas where time-honored catering businesses of Hangbang cuisine have an advantage,where they need to improve,where they should give slight priority to and where they overdo. This provides studies in catering experience with new ideas and methods.更多还原