节点文献
学科建设在高校附属医院品牌建设中的作用和实践
Role and Practice of Disciplinary Development in Brand Development of Hospitals Affiliated to Higher Institutions
【摘要】 面对医疗卫生事业的全面改革和激烈的行业竞争,各大医院都高度重视品牌建设。在学科群中建设重点学科能够集中反映医院的特色,并对其他学科的发展具有示范和促进作用,在有限的经费投入和学科发展不均衡的格局下,加强学科建设对医院品牌建设具有十分重要的意义。
【Abstract】 In order to adapt to the comprehensive reform of the medicine and health sector and its fierce competitions, great attention has been paid to the brand development of hospitals. Construting key discipline from subject group could intensively reflect the characteristics of hospitals,which had demonstration and improvement for the development of other subjects. Under the present conditions of limited funding and uneven growth among disciplines,disciplinary development had important significance on hospital’s brand development.
【基金】 湖北省自然科学基金重点项目(2013CFA048);中央高校基本科研业务费专项资金项目(2042014kf0108)
- 【文献出处】 中国医院管理 ,Chinese Hospital Management , 编辑部邮箱 ,2015年12期
- 【分类号】R197.3
- 【被引频次】19
- 【下载频次】432