【摘要】 我国品牌发展现状表明国内多数企业缺乏自主知识产权品牌的培育,而研发投入强度和专利产出在这一过程中起着重要的作用。通过实证分析研究研发投入强度、专利产出和自主知识产权品牌资产三者之间的关系,研究表明:研发资金投入的强度对于品牌的认知质量和忠诚度有显著的正向作用,而专利产出的数量在二者之间起到了完全的中介效应。应该提高研发资金投入强度,提高专利产出效率,充分利用并维护自主知识产权、提高科研人员绩效以及树立系统协同观念,以为企业自主知识产权品牌的建设提供借鉴。更多还原

【Abstract】 The status of domestic enterprises`brand development indicates that they are lack of cultivation of proprietary intellectual property rights brands.R&D intensity and patents output are very important to it.The paper explores and analyzes the relationship among R&D intensity,patents output and proprietary intellectual property rights brands equity through empirical analysis.The conclusion is that the brand awareness of quality and brand loyalty are related to capital intensity of R&D and patents output plays a completely intermediation role between them.It is suggested that companies should improve capital intensity of R&D,improve the efficiency of patent output,make full use and maintain the independent intellectual property rights,develop the performance of R&D personnel and set up a systematic conception.It is aimed to provide reference for domestic companies to build proprietary intellectual property rights brands.更多还原