【摘要】 在互联网金融蓬勃发展的背景下,从客户需求的视角出发,对互联网金融客户细分的基本思路进行分析与探索,提出基于需求的强制性与探索性客户细分方法,为互联网金融"以客户为中心"战略的实施奠定基础。更多还原

【Abstract】 Under the background of the vigorous development of the Internet finance,from the angle of the needs of customers,by analyzing and developing the basic thought of Internet financial customer segmentation,this paper advanced the mandatory and exploratory customer segmentation methods based on the demands,and laid the groundwork for the " take the customer as the center" strategy of internet finance.更多还原