【摘要】 随着休闲产业的迅速兴起,以及西安市作为国际级大都市的发展定位,在未来的旅游业发展中,如何借助现有的资源禀赋特征,充分开展大众休闲体育项目,实现旅游资源的二次开发和大众休闲体育发展的重合效应将成为西安旅游发展的新亮点.力求在西安市范围内选取符合发展大众休闲旅游的景区景点,进行市场分析、资源调查、对策评估,实现景区资源优化整合,最终达到休闲体育和旅游观光的融合式发展,实现社会利益和经济效益的的均沾共赢.并由此,对于城市休闲体育的充分开发进行先期展望,为西安市未来大力发展体育旅游产业提供切实可行的思路探索.更多还原

【Abstract】 With the rapid rise of leisure industry and the future development of Xi’an as an international metropolis,a new focus of Xi’an’s tourism will be targeted at seeking fresh opportunities and coincidence effect of public leisure sports development based on the existing tourism resources. This paper addresses the scenic spots in Xi’an by giving a marketing analysis,investigating the resources and assessing the possible measures. We aim at an integration of leisure sports and sightseeing,a win-win situation for both social and economic benefits. Hence,we hope to provide some perspectives for the future development of Xi’an’s urban leisure sports with the possibility of expanding into an industry.更多还原