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南通寺街创意旅游开发研究

A Research on Nantong Temple-and-Street Creative Tourism Development

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【作者】 杨海红高鹏

【Author】 YANG Hai-hong;GAO Peng;Business school, Jiangsu College of Engineering and Technology;School of Geography Science, Nantong University;

【机构】 江苏工程职业技术学院商学院南通大学地理科学学院

【摘要】 南通寺街在城市发展过程中受到一定程度的破坏,不过以天宁寺为中心的核心区域未受到大的影响。目前南通寺街的开发与保护工程已经启动,然而如何使旅游开发与街区保护协调发展,这是必须考虑的首要问题。文章在运用SWOT对寺街进行分析之后,提出保护原始民居、置换居民产业、融入休闲商业、植入文化元素等创意旅游开发策略。

【Abstract】 Temples and streets in Nantong have been damaged to some degree in the development of the city,but the main area around the Tianning Temple has been preserved. At present, Nantong has launched projects for development and preservation of the temples and streets, therefore, the key issue is how to develop tourism industry and at the same time protect the temples and streets from being destroyed. This paper first makes an analysis of the characteristics of the temples and blocks by using SWOT, and then puts forward creative tourism development strategies including protection of old dwellings, change of the industry residents are engaged in,introduction of leisure businesses, and cultivation of cultural elements.

【基金】 南通市科协2014—2015年度软科学重点研究项目(2014N07);江苏工程职业技术学院人文社科项目(FYKY/2014/16);南通大学人文社科项目(13040383)
  • 【文献出处】 无锡商业职业技术学院学报 ,Journal of Wuxi Institute of Commerce , 编辑部邮箱 ,2015年04期
  • 【分类号】F592.7
  • 【被引频次】1
  • 【下载频次】135
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