【摘要】 指出了一对一营销模式对于第三方物流企业的重要意义,并基于一对一模式对第三方物流企业运用的营销模式进行了逐一分析,最后从产品策略、价格策略、渠道策略和促销策略等方面出发,提出了基于一对一模式的第三方物流企业营销策略创新途径。更多还原

【Abstract】 In this paper, we pointed out the importance of the one-on-one marketing mode for TPL enterprises, then analyzed the marketing modes currently practiced by these enterprises, and at the end, from the aspects of product, price, place and promotion, proposed the paths for the innovation of the marketing modes of TPL enterprises on the basis of the one-on-one mode.更多还原