【摘要】 建立了供应链间的价格和服务竞争模型,研究了市场需求不确定下供应链的竞争行为,每个供应链由一个风险中性的供应商和一个风险厌恶的零售商组成,分析了零售商的风险态度对其最优零售价格和服务水平决策的影响,讨论了供应商的批发价格和零售商的服务投资效率对零售商最优决策的影响。更多还原

【Abstract】 In this paper,we built the model of the price and service competition between two supply chains,each of which was composed of one risk-neutral supplier and one risk—averse retailer,studied the competitive hehaviors ol the supply chains under uncertain demand,analyzed the altitude of the retailers toward risk and its influence on the optimal retailing price and service level,and at the end discussed how the wholesaling price of the suppliers and the service investment efficiency of the retailers influenced the optimal decision of the retailers.更多还原