【摘要】 文章在企业内部微博使用背景下,基于Nahapiet和Ghoshal(1998)三维度社会资本框架,建构了员工持续使用企业内部微博和社会资本互动影响模型。对收集的164份有效的纵向样本数据,通过PLS结构方程模型进行统计分析,结果表明社会资本中的社会交互连接、信任和认同是决定员工持续使用企业内部微博意向的主要因素,员工持续使用企业内部微博的行为能够提升社会资本中的社会交互连接、信任、互惠规范、认同和共同愿景,并且随着持续使用时间的增加,社会资本会得到提升。研究结果能够为企业构建内部微博使用与社会资本的良性互动机制以获得额外竞争优势提供理论指导。更多还原

【Abstract】 Based on Nahapiet & Ghoshal’s( 1998) three dimension social capital framework,this study develops an interactive mechanism model between employees’ continual use of the intra-organizational micro-blog and the social capital. With the PLS structural equation modeling method and a sample collected from 164 users with a longitudinal questionnaire survey,the results indicate that employees’ continual intention of intra-organizational micro-blog is significantly influenced by the social capital including social interaction ties,trust and identification,and employee’s continual use of intra-organizational micro-blog significantly influences the social capital including social interaction ties,trust,norm of reciprocity,identification and shared vision. Besides,the social capital is raised with the time increase of the employees’ continual usage. This study provides a theoretical guidance for the industries in es-tablishing positive interaction mechanisms between the use of intra-organizational micro-blog and the social capital for additional enterprise competitive advantage.更多还原