【摘要】 在国内外学者的研究基础之上,从用户感知价值的角度出发,通过价值焦点思维决策方法(VFT-Value Focused Thinking),研究在线旅游网站消费者购买决策的影响因素,通过对价值目标的归纳、分类,从网站功能价值的感知、网络环境价值的感知、产品/服务价值的感知、供应商价值的感知、消费者本身价值体验这五个方面出发建立价值模型,形成指标体系,并针对价值模型进行分析讨论,可为旅游电子商务企业优化提供参考.更多还原

【Abstract】 Based on the existing research,the paper studied the influence factors of online travel sites consumer purchase decision by VFT method from the perspective of the user perceived value.One value model is established and an index system is created from the induction and classification of the value goals,and the value perception of a website’s value function,the network environment,the product/service,supplier and consumers’ value experience.The discussion and analysis on the value model can be used to provide the reference to optimize tourism e-commerce enterprises.更多还原