【摘要】 买方企业对第三方B2B平台利益有重要的影响。对买方企业的偏好进行分析可以了解其需求,有助于提升买方企业忠诚度。本文分析了影响第三方B2B平台买方企业决策的因素,构建了衡量企业偏好的指标体系。对传统蚁群聚类算法进行改进,并采用改进后的算法对第三方B2B平台买方企业进行聚类,获得偏好。然后在偏好分析的基础上,对买方企业实施差异化管理,实现提升平台竞争优势的目标。更多还原

【Abstract】 Enterprise purchasers have an important impact on the third-party B2 B platform. Preference analysis is a good way to understand their demands,which helps to enhance loyalty. Analyzing the factors influencing the enterprise purchasers’ decision process on the third-party B2 B platform,an indicator system is constructed. Improved ant colony clustering algorithm is used to cluster the purchasers and get the preference. On the basis of the enterprise purchasers’ preference,differentiated management is implemented to enhance the competitive advantage of the third- party B2 B platform.更多还原