【摘要】 随着移动互联网的发展,移动终端的发展速度惊人,以智能手机为代表的高新科技迅速渗透到人们生活中的点点滴滴。文章基于移动终端的视角,通过对比研究旅游者消费行为及其变迁,重点探讨现阶段旅游者做出的消费行为是基于智能手机终端的影响,从收集旅游信息进行决策、购买、消费、评估这4个维度,分析传统旅游消费行为与现阶段旅游消费行为特征的差异,并在此基础上提出针对智能终端的新型营销策略,利用移动终端从而更好地为旅游者服务。更多还原

【Abstract】 With the acceleration of the Internet, the development of the mobile terminals at a staggering rate,smart phones which represent the high technology rapidly infiltrate into people’s life. This paper, based on the perspective of mobile terminals, through the comparative study of tourists consumption behavior and its change,mainly discusses that consumer behavior is based on the influence of the intelligent mobile terminal at this stage.Collecting tourism information to make decisions, purchase, consume, and evaluate the tourism products of these four dimensions to analysis the differences between traditional and present tourism consumption behavior, then come up marketing strategies by using mobile terminals to better service for the tourists.更多还原