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发生要素视角下网络舆情指标体系构建研究
Study on Construction of Internet Public Opinion Indicator System from Perspective of Occurrence Factors
【摘要】 对现有网络舆情指标体系进行归纳评价,发现存在不完整、重叠以及难实现等问题。通过分析网络舆情发生要素,从帖子属性构建网络舆情识别指标体系与评估指标体系,克服了现有研究在已知舆情信息基础上构建指标体系的不足,不仅确保了指标的客观性和和可量化性,也避免指标之间互相重叠、不全面的问题。
【Abstract】 The paper concludes and evaluates existing Internet public opinion indicator systems, finds out that there exist some problems of incompleteness, overlapping and being difficult to achieve. It constructs and evaluates Internet public opinion indicator system from perspective of posts’ properties by analyzing occurrence factors of Internet public opinion, which overcomes the shortages of existing researches on construction of indicator systems basing on known Internet public opinion, and not only ensures indicator’s objectivity and quantification, but also avoids overlapping and incompleteness.
【Key words】 Internet public opinion management; indicator system; cyber community; netizen; occurrence factor;
- 【文献出处】 情报探索 ,Information Research , 编辑部邮箱 ,2015年12期
- 【分类号】G353.1;G206
- 【被引频次】3
- 【下载频次】188