【摘要】 通过分析科技查新客户与查新活动的关联因素,构建查新客户评价体系,并运用层次分析法确定各指标的权重系数,进而给出综合评价量表及计算方法,最后提出查新机构应在客户评价的基础上制定客户分类发展战略,从而提升客户关系绩效,实现查新机构的客户资源管理优化及效益最大化。更多还原

【Abstract】 The paper analyses correlation factors of sci-tech novelty search customers with sci-tech novelty search activities,structures a sci-tech novelty search customer evaluation system, and determines the weight coefficient of each indicator by Analytical Hierarchy Process, and then presents comprehensive rating scale and specific algorithms, finally proposes that sci-tech novelty search organization should establish customer classification development strategy based on customer evaluation, so as to improve customer relationship performance and achieve customer management optimization and maximize efficiency for sci-tech novelty search organization.更多还原