【摘要】 随着企业环境的变化,企业营销竞争日益加剧。本文分析了在企业营销竞争中情报、组织学习、知识管理与企业营销之间的相互关系。得出:情报对于企业营销来说,是关系到企业生存发展以及企业价值体现的关键,组织学习和知识管理是为企业营销提供技术支撑和组织保障;在企业营销中情报、组织学习、知识管理之间相互联系、相互影响、相互作用,共同为企业在竞争中生存与发展服务。更多还原

【Abstract】 With the change of the modern enterprise environment, the enterprise competition is intensify-ing. If enterprises want to gain advantage in the competition, marketing information, organization learning,and knowledg management are important elements that the enterprises can’t neglect. Marketing informa-tion is a key to the enterprise survival development and the enterprise value. Facing the vast amounts of in-formation, to tell the authenticity of the information and the information value, it requires organizationallearning and knowledge management as technical support, and thus on the marketing information for anal-ysis and judgment to come to a decision. Marketing information, organizational learning, knowledge man-agement, which were always interrelated, mutual influenced and interaction.更多还原