【摘要】 按照技术接受模型TAM的研究方法,通过问卷调查和构建结构方程模型,从农村用户角度对其利用农家书屋的影响因素进行研究,探索感知有用性、感知易用性、社会影响、使用态度等变量在农村居民利用农家书屋服务行为中的作用,并进行实证分析。更多还原

【Abstract】 Taking the Technology Acceptance Model(TAM) research as a method,and using question-naire and structural equation model,this paper makes assumptions on the influencing factors from the ru-ral user point of view,namely perceived usefulness and perceived ease of use,social influence,attitude fac-tors rural residents in the use of the service behavior of the rural library,and empirical analysis.更多还原