【摘要】 随着社会经济的全面发展,国内居民人均收入水平持续上升,商业银行纷纷开展个人理财业务。然而,目前银行业开展的理财服务效果如何、开展什么样的理财服务才能吸引更多的理财客户,理论界还尚未定论。本文就是通过调查问卷的形式收集有关商业银行个人理财服务忠诚度的影响因素数据,运用结构化方程模型进行分析,从而得到相关结论。最后,对商业银行个人理财服务提出建议。更多还原

【Abstract】 With the development of the society,the income of domestic residents has risen a lot. The banks develop the individual financial services actively. There is no conlusion about the effect and methods of financial service in theoretical circle. This paper investigates the factors that affect the loyalty of individuals to the financial services of banks. With the method of structural equation model,we draw some conclusions. Finally,we give some advises about individual financial services in the business bank.更多还原