【摘要】 2014年,华为成为"全球百强品牌排行榜"中首次入围的中国品牌。作为一家高科技创新型的民营企业,华为之所以入选,与其在科技创新方面的突出贡献息息相关。华为的成功入围,为那些欲走出国门、参与国际竞争的民营企业树立了榜样。结合Interbrand品牌评估法,通过分析华为品牌创新发展的过程,总结出华为成功塑造品牌、引领民营企业进行科技创新的核心竞争力,以期为我国更多的高科技创新型企业打造世界级品牌提供借鉴。更多还原

【Abstract】 In 2014,Huawei emerged as the first China brand on the"Best Global Brands".As an innovative high-tech private enterprise,Huawei’s success is closely related to its outstanding contributions in science and technology innovation.Huawei’s success set an example for the private enterprises who want to go abroad and participate in international competition.Combining with Interbrand’s brand evaluation method,this article made an in-depth analysis of the process of creating Huawei brand and its core capabilities of leading private enterprises to carry out scientific and technological innovation which provide a reference for more High-tech Innovative Enterprises to create leading brands in the world.更多还原