【摘要】 电子商务概论教学在我校管理学院和经贸学院各个专业学生学习中起到非常巨大的作用,同时也面临巨大挑战。本文从电子商务概论教学满意度出发,设计了教学态度、教学方法、教学内容、教学技能、教学互动等五个潜变量,通过建立结构方程模型并进行检验,得到了影响教学满意度的定量分析结论。结论表明,教学内容、教学互动对我院电子商务概论教学满意度的影响最大。更多还原

【Abstract】 Introduction to E-Commerce Education plays a very big role in my school and the School of Management College of Business students in various professions, but also faces enormous challenges. From the introduction of e-commerce teaching satisfaction departure designed teaching attitude, teaching methods, teaching content, teaching skills, teaching five latent variables interact, through the establishment of structural equation model and tested to obtain a quantitative analysis of the impact of teaching Satisfaction in conclusion. Conclusions show that the teaching content, teaching interactive greatest impact on the teaching hospital of the introduction of e-commerce satisfaction.更多还原