城市形象传播效率的维度和路径探究——以南昌为例

【摘要】 塑造和传播良好的城市形象是提高城市吸引力和竞争力的重要途径。树立良好的城市形象,能够提高城市的知名度和美誉度,增强城市的吸引力,为城市营造良好的舆论环境,促进城市的协调发展。南昌作为江西的省会城市虽然在近些年的经济发展中得到了快速提高,但是迫切需要塑造南昌的城市形象,应该从媒体策略,视觉和行为策略全方面提升南昌的城市形象和城市竞争力。更多还原

【Abstract】 To shape and spread a good image of the city is an important way to improve the city’s appeal and competitiveness. To establish a good image of the city can improve the city’s visibility and reputation, enhance the city’s appeal,create a good environment of the public opinion,as well as promote the coordinated development of the city. Nanchang city,as the capital of Jiangxi province, has been improved rapidly in recent years,however, it is urgent to build a city image of Nanchang. It should improve the city image and city competitiveness from the media strategy, visual and behavioral strategies.更多还原