【摘要】 在全球经济一体化的背景下,越来越多的境外大型连锁超市进入我国的市场,其凭借雄厚的资金、超强的议价能力、先进的管理方式和科学的运作模式迅速站稳脚跟,给我国本土大型超市的经营带来了很大的挑战。本土超市可以利用自身优势,发挥自身长处,打造自主品牌,塑造自身形象,以应对外来竞争的压力。更多还原

【Abstract】 Under the background of global economic integration,more and more large- scale supermarket chains have entered China.Their abundant capital,strong bargaining power,advanced management experience and scientific mode of operation have brought great challenges and threats for our local supermarkets. As a result,the local supermarkets should make efforts and take measures to cope with foreign competition by way of geographical advantages,favorable policies and creation of their own image and brand.更多还原