【摘要】 中端酒店作为我国酒店业的主体,其发展历来受到业界的重视。中端酒店曾经在市场竞争中处于非常尴尬的地位,经营遇到很大的困难,但近几年随着国家政策的调整、大众旅游的发展、中产阶级队伍的壮大,中端酒店迎来了良好的发展机遇。如何抓住机遇做出相应的对策成了中端酒店迅速发展的关键,本文全面分析了中端酒店面临的机遇,并对中端酒店的发展对策进行了研究,提出了打造主题精品酒店、提高服务品质、创新营销方式等对策,为中端酒店的发展提供借鉴。更多还原

【Abstract】 Mid-scale hotel as the main body of China’s hotel industry, its development is always attached more attention by the industry. Mid-scale hotel has once in a very awkward position in the market competition, its management encountered great difficulties. But in recent years, with the adjustment of national policy, the development of mass tourism, the growing of the middle class, mid-scale hotel meets the good development opportunity. How to seize the opportunity to make corresponding countermeasures has become the key of the rapid development of mid-scale hotel. This paper comprehensively analyzes the opportunities of mid-scale hotel, and studies the development countermeasures of mid-scale hotel. It puts forward some countermeasures such as creating theme boutique hotel, improving service quality, innovating marketing methods to provide references for the development of mid-scale hotel.更多还原