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高职院校保险专业人才培养“去营销化”模式初探
A Preliminary Discussion of “No Marketing”Model of Insurance Specialty Personnel Training in Higher Vocational Colleges
【摘要】 高职院校保险专业在招生与就业方面都是弱势专业,保险行业在产品销售的过程中也一直被消费者所诟病,保险行业对营销人才的需求与学校对学生营销能力的培养不相适应。营销能力的提高往往需要在社会上磨练,非学院式教学所能代替。文章通过对保险毕业生就业进行调研分析,对国内保险专业人才培养方案的考察,创造性的提出专门针对保险公司内部的理赔、核保、定损等内勤岗位进行培养,组建订单班,构建保险专业和保险行业共生态的良性循环体系。
【Abstract】 In terms of enrollment and employment,insurance specialties in higher vocational colleges are weak,in the process of product sales,the insurance industry has also been denounced by consumers,the great demand of marketing talents of insurance industry and the lack of professional insurance marketing ability can’t match. But the marketing ability often needs social practice,teaching of the academy can’t replace. Therefore,through the investigation of insurance graduates employment,further investigation of talent cultivation in the domestic insurance professional,this paper creatively proposed that we should do job training on insurance company internal settlement of claims,underwriting and loss assessment and other back office jobs,establish order form classes,and build a total of virtuous circle of ecological system for the insurance specialty and insurance industry.
【Key words】 high vocational colleges; insurance specialty; personnel training; no marketing;
- 【文献出处】 金融教育研究 ,Research of Finance and Education , 编辑部邮箱 ,2015年04期
- 【分类号】F840-4;G712
- 【被引频次】4
- 【下载频次】86