【摘要】 基于产品因素的视角,分析了经济型酒店网络团购中价格利益、感知质量、感知便利对消费者购买行为的影响,得出价格与购买人数呈负相关,而且价格对折扣率与购买人数之间的负面关系有正向的调节作用;品牌、房型数、地理位置对购买行为有积极促进作用;基础设施、图片、有效期以及使用限制对消费者行为的影响不显著。更多还原

【Abstract】 Based on the perspective of product factors,this paper analyzes the impact of price interest,perceived quality,perceived convenience of economical hotel ’s Group-buying on purchase behavior. The paper reaches that the price has a negative effect on purchase behavior,and the price has a positive adjustment on the negative relationship between discount and purchase behavior; brands,the number of room types and geographic location have a positive effect on purchase behavior; infrastructure,pictures,due time and use limitation do not have significant impact on purchase behavior.更多还原