【摘要】 本文以体育文化对城市品牌建设促进为视角,结合文化价值、品牌形成、品牌价值管理等方面的理论知识,从经济学、管理学、文化学、休闲学等多学科角度探讨体育文化与城市品牌建设协同发展的有效形式,深入认识城市体育文化品牌价值形成的内在机制,为进一步有效、合理、长远的发展体育文化,以及更好地推动城市现代化、国际化、品牌化进程提供依据。更多还原

【Abstract】 Combining theories on culture value,brand building and brand value management,the thesis aims to promote sports culture as a way to build the city brand.The thesis,from various perspectives such as economics,management,culturology,and leisure studies,etc.,discussed how to effectively coordinate the development of sports culture and city brand.It deepens the understanding on the internal mechanism of building urban sports culture brand and also provides the basis on how to further develop sports culture effectively,reasonably and continuously and how lo hasten the pace of city modernization,internalization and brandization.更多还原