【摘要】 目的:探讨中医药博物馆跨文化传播存在的问题及其解决方案。方法:通过文献复习和自身实践等方式开展。结果:中医博物馆对外宣教工作目前存在的问题主要有:自我认知不足,缺乏自信;对外宣传的主动性不够;关键内容宣传不到位;体验少,说教多;宣传媒介手段传统;翻译水平阻碍跨文化沟通等。结论:当前中医药博物馆跨文化传播策略有:加强主体意识,增强文化自信;加强对外宣传的主动性;抓住主干,突出重点;增加互动体验项目;充分利用现代媒介开展宣传工作;合众聚力,突破语言障碍等。同时还需要借助其他资源进行合力传播。更多还原

【Abstract】 Objective: To study the problem and its solution for intercultural communication of the TCM museum. Methods:Literature research with practice was applied. Results:The major problems are included as follows:self cognition deficiency and self-distrust,not initiative,not enough for the key content,lack of interaction,old media and low standards of translation,etc.Conclusion:The solution is as follows:strengthen the subjective consciousness and enhance the cultural confidence,strengthen the initiative,extruding important contents,increase the interactive experience project,make full use of modern media,break the language barrier,etc.更多还原