【摘要】 文章基于顾客价值研究的双重视角提出了顾客价值的双重属性,即企业属性和顾客属性,并在此基础上提出了基于双重属性的顾客价值理论分析模型。在模型中,分别从顾客价值的企业属性和顾客属性探讨了企业生产运作及顾客购买过程中的各个阶段形成的价值概念及营销启示,最后提出了顾客属性视角的价值差距、企业属性视角的价值差距及双重属性之间的价值差距。更多还原

【Abstract】 In light of the dual perspectives of customer value research,this paper puts forward dual properties ofcustomer value,namely corporate property and customer property. And on this basis it proposes a theoretical analy-sis model of customer value according to dual properties. In this model,it explores value concepts and marketingimplications from both corporate property and customer property of customer value respectively, which are formedin all stages of the process of corporate operations and customers purchase. Finally,it brings forward the value gapfrom the perspectives of customer property,enterprise property and dual properties.更多还原