【摘要】 随着考试招生制度改革的深化,地方高校需要建立一套系统、科学、规范的招生宣传战略体系。本文通过借鉴软件工程理论,构建了招生宣传战略体系工程模型。该模型由宣传定义、可行性研究、需求分析、总体设计、详细设计、实施及维护六个阶段组成,每个阶段具有不同的任务。更多还原

【Abstract】 With the deepening reform of the examination and enrollment system,local college should construct a scientific and normative enrollment propaganda strategy.Drawing on the theory of software engineering,the paper constructs an engineering model of enrollment propaganda strategy.It is composed of six stages:propaganda definition,feasibility study,demand analysis,overall design,detailed design,implementation and maintenance.And each stage has a different task.更多还原