节点文献
基于SWOT-PEST模型的新疆绿色农产品电子商务分析
SWOT-PEST Analysis on Electronic Commerce of Xinjiang Green Agricultural Products
【摘要】 在分析新疆绿色农产品电子商务概况和SWOT-PEST综合分析法的基础上,构建了SWOT-PEST矩阵,并对影响新疆绿色农产品电子商务发展的内外部环境因素进行了具体分析,从而得出当前其发展面临的形势,并提出了相应的发展策略。
【Abstract】 Based on the analysis on E-commerce of Xinjiang green agricultural product and the SWOT-PEST method,a SWOTPEST matrix was construeted, the internal and external environmental factors influencing the development of green agricultural product electronic commerce in Xinjiang were analyzed. Thus the current situation was obtained, and the corresponding development strategy was proposed.
【关键词】 新疆绿色农产品;
电子商务;
SWOT-PEST模型;
【Key words】 Xinjiang green agricultural products; E-commerce; SWOT-PEST model;
【Key words】 Xinjiang green agricultural products; E-commerce; SWOT-PEST model;
【基金】 国家自然科学基金项目(71261021)
- 【文献出处】 湖北农业科学 ,Hubei Agricultural Sciences , 编辑部邮箱 ,2015年10期
- 【分类号】F323.7;F724.6
- 【被引频次】21
- 【下载频次】997