【摘要】 以武汉市消费者为研究对象,采用CVM设计的方法获取消费者对有机食品的支付意愿,并构建了消费者支付意愿的模型来解释影响消费者对有机食品支付意愿的影响因素。研究结果表明,武汉市消费者对有机食品的平均支付意愿约为40%,消费者特征、消费动机、计划行为、消费者认知态度以及假定信息条件均对其支付意愿产生显著影响。结合研究结果,从消费的角度提出了若干具体建议以促进武汉市有机食品行业的发展。更多还原

【Abstract】 Consumers in Wuhan city and CVM were used to analyzed WTP to organic food. The factors affecting WTP of consumers were studied by building a model. The results showed that WTP of consumers to organic food was about 40%. Factors including consumer characteristics, consumer motivation, planed behavior,cognitive and attitude of consumers, information conditions affected WTP significantly. It will provide advices on developing organic industry from the point of consumption.更多还原