【摘要】 随着专用车市场竞争的加剧,专用车企业在寻求除产品优势外的其他竞争优势。文章结合专用车现有的渠道模式,分析了影响专用车渠道模式的因素,探讨了专用车营销渠道的O2O创新模式,并以东风创普为例介绍其渠道创新的具体做法。更多还原

【Abstract】 With the increasing competition of special vehicle market, special vehicle companies begin to explore other competitive advantages apart from its already owned advantages. This paper analyzed the factors that affect the sales channel of special vehicle on the basis of the present channel and studied the creative O2 O mode of special vehicle. What’s more, this paper takes Dongfeng chuangpu for example for a case study to probe into its marketing channel.更多还原