【摘要】 在产业融合的趋势下,企业间合作将成为传媒企业面临的常态问题。本文在双边市场理论框架下,构建了传媒企业间合作的多阶段博弈模型。通过模型分析发现:传媒企业进行对称的合作策略,不会改变其市场结构,但广告价格会提升。而且传媒企业间的合作存在一个最优合作度,在采取最优合作度的前提下,传媒企业采取合作策略的利润一定高于竞争策略的利润。对其社会福利的分析则表明,要实现传媒企业间合作博弈均衡的社会福利最大化,需要保证合作过程中公平和透明两个原则。更多还原

【Abstract】 In the trend of industry convergence,cooperation between enterprises will become the norm practice of the media industry.This paper,in the theoretical framework of bilateral market,builds a multi-stage game model of cooperation among media companies.Media companies’ symmetric cooperation strategy will not change its market structure,but the ad price will increase according to the model analysis.Media cooperation between enterprises exist an optimal degree of cooperation,taking the optimal degree of cooperation under the premise enterprise collaboration strategy must take profits than competitive strategy.Social welfare analysis shows that to achieve cooperation among media companies to maximize social welfare Equilibrium,two principles of fairness and transparency need to be ensured in the cooperation process.Therefore,the government regulatory process should be based on these two principles in order to ensure smooth cooperation.更多还原