【摘要】 全媒体以及互联网的出现对报纸带来了极大的威胁,在社会环境和受众偏好需求不断变化的背景下,为了赢取有限的读者注意力,发挥报纸的优势,一个很重要的手段就是对报纸内容的呈现方式进行创新,其实质就是对报纸的版面设计进行创新。本文通过对当前报纸内容呈现方式出现的问题进行分析,结合大数据技术给报纸发展带来的机遇与挑战,旨在探索大数据时代报纸内容呈现方式的重构路径。更多还原

【Abstract】 The emergence of the omni media and the Internet poses a great threat to newspapers. In the circumstance of the constant change of the social environment and audience preference,in order to win limited the readers’ attention and take advantage of the newspaper,one important mean is to carry out reform in the presentoton mode of newspaper content,as to its essense,it is to innovate in a newspaper’s page layouts. Based on the analysis of the issues of current newspaper content,combining with the opportunities and challenges of newspapers development arising from the big data technology,this article aims at exploring the refactoring path of the presentation mode of newspapers content in the big data era.更多还原