【摘要】 旅游动机与游客满意度是旅游研究的核心问题,但较少有将二者纳入一个模型中系统地探讨女性出境旅游动机与满意度之间的关系。以中国大陆赴韩女性旅游者为例,从行为心理学视角,运用定量与定性分析方法分析赴韩女性旅游动机对游客满意度的影响。结果显示:中国女性具有多种维度的赴韩旅游动机,且各维度动机间存在强度差异,不同维度的旅游动机强度与体验满意度呈倒"U"型曲线关系,当旅游动机强度过高或过低时,女性旅游体验满意度均较低,只有当动机强度适中时,才能使旅游者表现出比较理性的旅游心态与行为,获得较高的满意度。更多还原

【Abstract】 Travel motivation and satisfaction of tourists has been the core issue of tourism research,But little research had the two into a model system in which to explore the relationship between women outbound travel motivation and satisfaction. This paper takes the Chinese female tourists who visit Korea for example,from the perspective of behavioral psychology,analysis the relationship between the female’s travel motivation and satisfaction by using the quantitative and qualitative methods. The result indicates that there are multi dimension of travel motivation for Chinese female to visit Korea and these motivations have different intensity. The relationship between the intensity of multi travel motivation and tourists’ satisfaction likes an inverted "U"curve. When the intensity of motivation is too high or too low,the female tourists’ satisfaction is relatively low,only when the level of motivation is appropriate,female tourists may have a high satisfaction.更多还原